TataSky.com updated with details – war heats up with Dish TV India
I have been waiting for the Tata Sky package details and at last its available. After having bugged down for quite some time due to the cable monopoly, I had decided to buy a wireless (cable-free) TV solution – that is DTH (Direct To Home).
Was worried for quite sometime because Dish TV India were the only guys to provide a decent television package. And I din’t want to be a victim of one more monoply. And when TataSky was introduced I was delighted and I even registered at their site. But at that time their site din’t carry any of the package or subscription details.
But today, I see that the site has been updated with all the details right from the packages to cost to dealer locations.
They are offering 55 channels for a monthly rent of Rs.200. Though the channel lineup looks so tiny when compared to Dish TV’s 125 channels, TataSky promises to give its customer any channels that are being added during the inital offer period, for FREE!! (at least thats what I could interpret from their website).
There is also an features page which lists out all the features of the Set Top Box which comes as a part of the hardware. A flash based demo is available which is quite impressive.
Dish TV India folks have been relentlessly putting on their advertisement on every available billboard that is available in the city. Clearly a sign of last minute effort to pull in every customer they could towards their DTH solution. To retaliate this, TataSky folks seem to be taking on every billboard they could find to announce their entry into the DTH market.
Dish TV had already been complaining that Sky (Star TV group) was not offering their channel lineup (the star channels). Now that Sky was partering with Tata sons to provide the star channel lineup, they had to give their channels to Dish TV or face the wrath of TRAI for being unethical. Since Dish TV now had the Star channel lineup added to their bouquet, few weeks before Tata Sky was launched, they have been aggresively advertising to use it to their advantage.
Now this is going to be an interesting war between two main DTH operators – Dish TV India being pioneers in bringing DTH to India and have the first-comer advantage and the Tata Sky having a very good brand image with Indians and having lots of money, people and business power. I am not sure how the war is going to end, but I see one clear winner (thats we consumers) and one sure loser (thats the cable TV operator :)).
I have to select between one of the DTH operators. I am not sure whom to go with. Let me wait for few more days before I choose.